<p>Fashion e-tailer Myntra is changing its logo following a complaint by a Mumbai-based activist who alleged that the brand's signage was offensive towards women.</p>.<p>When contacted, Myntra confirmed the development.</p>.<p>The logo is being changed across Myntra's website, app and packaging material.</p>.<p>The complaint had been lodged last month with the cyber cell in Mumbai by Avesta Foundation's Naaz Patel.</p>.<p>Speaking to PTI, Rashmi Karandikar, Deputy Commissioner of Police (Cyber Crime) said a complainant had approached the cyber crime police station in the matter.</p>.<p>"We called a meeting with Myntra following the complaint, they (Myntra) came and agreed to change the logo. They have sent an e-mail as well on the same," she said.</p>.<p>In a tweet, Avesta Foundation said: "Congratulations to our founder. She did it what apparently seemed impossible. Thank you everyone for your support. We're overwhelmed by the response. Kudos to @myntra for addressing the concerns and respecting the sentiments of millions of women".</p>.<p>However, the matter has drawn a mixed response from netizens. While some have welcomed the company's decision to change the logo, many said such demands for logo changes seemed whimsical.</p>.<p>Flipkart group company Myntra is one of the largest fashion e-retailers in the country. During its 'End of Reason Sale' last month, it sold 11 million items while catering to more than 5 million orders. </p>
<p>Fashion e-tailer Myntra is changing its logo following a complaint by a Mumbai-based activist who alleged that the brand's signage was offensive towards women.</p>.<p>When contacted, Myntra confirmed the development.</p>.<p>The logo is being changed across Myntra's website, app and packaging material.</p>.<p>The complaint had been lodged last month with the cyber cell in Mumbai by Avesta Foundation's Naaz Patel.</p>.<p>Speaking to PTI, Rashmi Karandikar, Deputy Commissioner of Police (Cyber Crime) said a complainant had approached the cyber crime police station in the matter.</p>.<p>"We called a meeting with Myntra following the complaint, they (Myntra) came and agreed to change the logo. They have sent an e-mail as well on the same," she said.</p>.<p>In a tweet, Avesta Foundation said: "Congratulations to our founder. She did it what apparently seemed impossible. Thank you everyone for your support. We're overwhelmed by the response. Kudos to @myntra for addressing the concerns and respecting the sentiments of millions of women".</p>.<p>However, the matter has drawn a mixed response from netizens. While some have welcomed the company's decision to change the logo, many said such demands for logo changes seemed whimsical.</p>.<p>Flipkart group company Myntra is one of the largest fashion e-retailers in the country. During its 'End of Reason Sale' last month, it sold 11 million items while catering to more than 5 million orders. </p>