<p>Consumption of online video content is witnessing a shift from mobiles to big screens, helped by factors like affordable smart TVs and increased broadband penetration, industry experts said.</p>.<p>This trend was quite visible in the top 20 cities during the lockdown period and it may increase further, ZEE5 India CEO Tarun Katial said.</p>.<p>"We do think that in the post-Covid era and the next 18 to 24 months, there would be a significant increase in the broadband penetration coupled with digital video streaming on TV at home," Katial said during a virtual panel discussion at 'Future of Video India' event.</p>.<p>Now it has become cheaper to buy a smart TV rather than a smartphone, he added.</p>.<p>"This now allows you for more consumption of video-on-demand on the large screen. After Covid, when people started to work from home, they increased their consumption of content on a smart TV from a smartphone," he said. "This is a very significant shift which we have seen."</p>.<p>This was also helped by telecom companies' investments in broadband service platforms like Jio Fiber and Airtel Xstream Fiber.</p>.<p>"People are now ready to pay for good content and experience and this is good for the industry," he said.</p>.<p>Echoing the views, SonyLIV Head of Technology Manish Verma said consumption of video-on-demand service on bigger screens is on the rise.</p>.<p>"Primarily so far India has been a mobile market, where 90 per cent of the consumption is going through mobile devices but going forward, we see a trend where the consumption is moving towards big screen also," he said while speaking at a separate panel discussion.</p>.<p>This is helped by affordability of smart TVs and increasing broadband penetration, he added.</p>.<p>"In the next 4-5 years, (with increasing) penetration of smart TV and broadband along with higher last-mile connectivity, we see the consumption pattern to move from mobile devices to big screens," he said.</p>.<p>Once this happens, it would help in better monetisation of the content and check piracy as well, he noted.</p>.<p>Network18 Media Group CTO Rajat Nigam said watching content on mobile devices was "compromised consumption".</p>.<p>"From quality content consumption point of view, the bigger screen makes much more relevance and this could be a trend going forward. It is challenging everyone in the value chain, from content producer to platform provider, technologies and the infrastructure," he said. </p>
<p>Consumption of online video content is witnessing a shift from mobiles to big screens, helped by factors like affordable smart TVs and increased broadband penetration, industry experts said.</p>.<p>This trend was quite visible in the top 20 cities during the lockdown period and it may increase further, ZEE5 India CEO Tarun Katial said.</p>.<p>"We do think that in the post-Covid era and the next 18 to 24 months, there would be a significant increase in the broadband penetration coupled with digital video streaming on TV at home," Katial said during a virtual panel discussion at 'Future of Video India' event.</p>.<p>Now it has become cheaper to buy a smart TV rather than a smartphone, he added.</p>.<p>"This now allows you for more consumption of video-on-demand on the large screen. After Covid, when people started to work from home, they increased their consumption of content on a smart TV from a smartphone," he said. "This is a very significant shift which we have seen."</p>.<p>This was also helped by telecom companies' investments in broadband service platforms like Jio Fiber and Airtel Xstream Fiber.</p>.<p>"People are now ready to pay for good content and experience and this is good for the industry," he said.</p>.<p>Echoing the views, SonyLIV Head of Technology Manish Verma said consumption of video-on-demand service on bigger screens is on the rise.</p>.<p>"Primarily so far India has been a mobile market, where 90 per cent of the consumption is going through mobile devices but going forward, we see a trend where the consumption is moving towards big screen also," he said while speaking at a separate panel discussion.</p>.<p>This is helped by affordability of smart TVs and increasing broadband penetration, he added.</p>.<p>"In the next 4-5 years, (with increasing) penetration of smart TV and broadband along with higher last-mile connectivity, we see the consumption pattern to move from mobile devices to big screens," he said.</p>.<p>Once this happens, it would help in better monetisation of the content and check piracy as well, he noted.</p>.<p>Network18 Media Group CTO Rajat Nigam said watching content on mobile devices was "compromised consumption".</p>.<p>"From quality content consumption point of view, the bigger screen makes much more relevance and this could be a trend going forward. It is challenging everyone in the value chain, from content producer to platform provider, technologies and the infrastructure," he said. </p>