<p>The Amazon.in marketplace has witnessed an exponential increase in customer base in tier II cities and smaller towns since the coronavirus-induced lockdowns last year, Pranav Bhasin, Director, MSME and Selling Partner Experience, Amazon India, said.</p>.<p>Work-from-home and online schooling enablers are in high demand, besides personal grooming, wellness and grocery products as more customers are getting online for their shopping needs since mid-2020, he added.</p>.<p>In an interview to <em>PTI</em>, Bhasin said, "In the last 15- 18 months, we have seen a lot of customers move online, not just in the tier I & II cities but also in smaller towns. Today, 65 per cent of customer orders and over 85 per cent of new customers on Amazon.in are from tier II and below geographies."</p>.<p><strong>Read more: <a href="https://www.deccanherald.com/business/business-news/small-businesses-to-launch-over-2400-products-for-prime-day-21-amazon-india-1010004.html" target="_blank">Small businesses to launch over 2,400 products for Prime Day '21: Amazon India </a></strong></p>.<p>The Amazon.in marketplace is operated by Amazon Seller Services Private Ltd, an affiliate of Amazon.com, Inc.</p>.<p>Stating that customers across nearly 100 per cent of India's serviceable pin codes are in their network, he said there has been a significant demand for personal grooming products such as trimmers, shavers, hair removal products as well as wellness products like weighing scales, BP monitors, etc, since last year.</p>.<p>Masks and sanitisers, personal health and sanitisation products are also in high demand, he added.</p>.<p>Bhasin further said since the beginning of lockdown in March-end last year, high demand in categories such as groceries, work-from-home and online schooling enablers like laptops, phones, smart devices, headphones, furniture and consumer electronics, among others, have been seen.</p>.<p>Grocery has been one of our fastest growing categories, he said.</p>.<p>He also informed that with onset of monsoon, washing machines have witnessed a 1.5 times demand growth compared to March this year, with more than half of the growth coming from non-metros and tier II towns.</p>.<p>On the size of the e-commerce market in the country at present, Bhasin said it is still in its early stage of evolution and accounts for just 4 per cent of the retail consumption.</p>.<p>"However, the sector is already transforming lives and livelihoods, and becoming a key contributor to the country's economic growth," he added.</p>
<p>The Amazon.in marketplace has witnessed an exponential increase in customer base in tier II cities and smaller towns since the coronavirus-induced lockdowns last year, Pranav Bhasin, Director, MSME and Selling Partner Experience, Amazon India, said.</p>.<p>Work-from-home and online schooling enablers are in high demand, besides personal grooming, wellness and grocery products as more customers are getting online for their shopping needs since mid-2020, he added.</p>.<p>In an interview to <em>PTI</em>, Bhasin said, "In the last 15- 18 months, we have seen a lot of customers move online, not just in the tier I & II cities but also in smaller towns. Today, 65 per cent of customer orders and over 85 per cent of new customers on Amazon.in are from tier II and below geographies."</p>.<p><strong>Read more: <a href="https://www.deccanherald.com/business/business-news/small-businesses-to-launch-over-2400-products-for-prime-day-21-amazon-india-1010004.html" target="_blank">Small businesses to launch over 2,400 products for Prime Day '21: Amazon India </a></strong></p>.<p>The Amazon.in marketplace is operated by Amazon Seller Services Private Ltd, an affiliate of Amazon.com, Inc.</p>.<p>Stating that customers across nearly 100 per cent of India's serviceable pin codes are in their network, he said there has been a significant demand for personal grooming products such as trimmers, shavers, hair removal products as well as wellness products like weighing scales, BP monitors, etc, since last year.</p>.<p>Masks and sanitisers, personal health and sanitisation products are also in high demand, he added.</p>.<p>Bhasin further said since the beginning of lockdown in March-end last year, high demand in categories such as groceries, work-from-home and online schooling enablers like laptops, phones, smart devices, headphones, furniture and consumer electronics, among others, have been seen.</p>.<p>Grocery has been one of our fastest growing categories, he said.</p>.<p>He also informed that with onset of monsoon, washing machines have witnessed a 1.5 times demand growth compared to March this year, with more than half of the growth coming from non-metros and tier II towns.</p>.<p>On the size of the e-commerce market in the country at present, Bhasin said it is still in its early stage of evolution and accounts for just 4 per cent of the retail consumption.</p>.<p>"However, the sector is already transforming lives and livelihoods, and becoming a key contributor to the country's economic growth," he added.</p>