<p>Tata is set to launch its "super app" that hosts a multi-category loyalty programme on April 7. However, the launch will be an invitation-only event.</p>.<p>The app, titled TataNeu, was opened to non-Tata employees a few weeks ago, according to a <a href="https://www.business-standard.com/article/companies/tataneu-tata-group-super-app-loyalty-play-awaits-april-7-launch-122032100002_1.html" target="_blank">report</a> by the <em>Business Standard</em>. “Every Tata employee was allowed to invite five people they know to access the app and the response has been phenomenal,” the report quoted a source as saying.</p>.<p>The loyalty programme will award users 'NeuCoins' for purchases, following which the currency can be used to redeem rewards across a wide array of platforms—from stay at Tata Group of Hotels to buying groceries on BigBasket, as per the report. </p>.<p><strong>Also Read — <a href="https://www.deccanherald.com/business/ruchi-soya-fpo-price-band-fixed-rs-615-650-per-share-1093243.html" target="_blank">Ruchi Soya FPO price band fixed Rs 615-650 per share</a></strong></p>.<p>The NeuCoins will equal five per cent of the total spending, the report stated, adding that while some coins would elapse annually while a part of it would be carried on to the next year. Further details were not available in this regard.</p>.<p>However, the report quoted another source as saying that the reward points will not have a validity end date. The source was also quoted as saying that the programme would be the first of its kind.</p>.<p>The report stated that besides a wide array of purchase platforms, TataNeu will also provide a platform for utility payments and offer financial services, such as personal loans. Tata was reportedly in talks with the National Payments Corporations to become a third party service provider.</p>.<p><strong>Watch the latest DH Videos here:</strong></p>
<p>Tata is set to launch its "super app" that hosts a multi-category loyalty programme on April 7. However, the launch will be an invitation-only event.</p>.<p>The app, titled TataNeu, was opened to non-Tata employees a few weeks ago, according to a <a href="https://www.business-standard.com/article/companies/tataneu-tata-group-super-app-loyalty-play-awaits-april-7-launch-122032100002_1.html" target="_blank">report</a> by the <em>Business Standard</em>. “Every Tata employee was allowed to invite five people they know to access the app and the response has been phenomenal,” the report quoted a source as saying.</p>.<p>The loyalty programme will award users 'NeuCoins' for purchases, following which the currency can be used to redeem rewards across a wide array of platforms—from stay at Tata Group of Hotels to buying groceries on BigBasket, as per the report. </p>.<p><strong>Also Read — <a href="https://www.deccanherald.com/business/ruchi-soya-fpo-price-band-fixed-rs-615-650-per-share-1093243.html" target="_blank">Ruchi Soya FPO price band fixed Rs 615-650 per share</a></strong></p>.<p>The NeuCoins will equal five per cent of the total spending, the report stated, adding that while some coins would elapse annually while a part of it would be carried on to the next year. Further details were not available in this regard.</p>.<p>However, the report quoted another source as saying that the reward points will not have a validity end date. The source was also quoted as saying that the programme would be the first of its kind.</p>.<p>The report stated that besides a wide array of purchase platforms, TataNeu will also provide a platform for utility payments and offer financial services, such as personal loans. Tata was reportedly in talks with the National Payments Corporations to become a third party service provider.</p>.<p><strong>Watch the latest DH Videos here:</strong></p>