<p><em><strong>By Vlad Savov</strong></em></p>.<p>Elon Musk on Monday explained his decision to strip Twitter of its famous blue-bird logo as a move to remake the business into a broad platform for communications and financial transactions, a target he’s described as the everything app.</p>.<p>“This is not simply a company renaming itself, but doing the same thing,” Musk said about the apparently spontaneous move over the weekend to crowdsource a logo from fans and adopt it as Twitter’s new insignia. “The Twitter name made sense when it was just 140 character messages going back and forth – like birds tweeting.”</p>.<p><strong>Read | <a href="https://www.deccanherald.com/business/business-news/adieu-to-all-the-birds-elon-musk-says-twitter-logo-to-change-1239791.html">Adieu to all the birds: Elon Musk says Twitter logo to change</a></strong></p>.<p>The billionaire owner’s envisioned X app — which will connect Twitter’s underlying infrastructure with x.com, a web address that now functions as a routing service to Twitter — is one that layers communication, multimedia and “the ability to conduct your entire financial world.”</p>.<blockquote><p>Twitter was acquired by X Corp both to ensure freedom of speech and as an accelerant for X, the everything app. This is not simply a company renaming itself, but doing the same thing.<br /><br />The Twitter name made sense when it was just 140 character messages going back and forth – like…</p>— Elon Musk (@elonmusk) <a href="https://twitter.com/elonmusk/status/1683656350046232578?ref_src=twsrc%5Etfw">July 25, 2023</a></blockquote>.<p>In messages posted in support of Musk’s overhaul, Twitter Chief Executive Officer Linda Yaccarino said X would include fintech features like payments and banking. A recent arrival at the company, Yaccarino has the task of restoring trust with advertisers and users alike following a series of abrupt and seemingly arbitrary changes executed by Musk.</p>.<blockquote><p>X is the future state of unlimited interactivity – centered in audio, video, messaging, payments/banking – creating a global marketplace for ideas, goods, services, and opportunities. Powered by AI, X will connect us all in ways we’re just beginning to imagine.</p>— Linda Yaccarino (@lindayacc) <a href="https://twitter.com/lindayacc/status/1683213895463215104?ref_src=twsrc%5Etfw">July 23, 2023</a></blockquote>.<p>Twitter’s advertising revenue has fallen in half, Musk recently tweeted, and bigger rival Meta Platforms Inc this month rolled out a direct competitor with its Threads app. The move to rebrand Twitter into X has brought attention back to the social platform, though that’s unlikely to offset the potential billions of dollars in lost brand value, according to media experts and analysts.</p>.<p>Musk has talked about modeling X on WeChat, the Tencent Holdings Ltd. super-app used by the majority of Chinese for everything from payments to messaging, along with online financial services such as consumer loans. It’s unclear what the billionaire intends for X specifically.</p>
<p><em><strong>By Vlad Savov</strong></em></p>.<p>Elon Musk on Monday explained his decision to strip Twitter of its famous blue-bird logo as a move to remake the business into a broad platform for communications and financial transactions, a target he’s described as the everything app.</p>.<p>“This is not simply a company renaming itself, but doing the same thing,” Musk said about the apparently spontaneous move over the weekend to crowdsource a logo from fans and adopt it as Twitter’s new insignia. “The Twitter name made sense when it was just 140 character messages going back and forth – like birds tweeting.”</p>.<p><strong>Read | <a href="https://www.deccanherald.com/business/business-news/adieu-to-all-the-birds-elon-musk-says-twitter-logo-to-change-1239791.html">Adieu to all the birds: Elon Musk says Twitter logo to change</a></strong></p>.<p>The billionaire owner’s envisioned X app — which will connect Twitter’s underlying infrastructure with x.com, a web address that now functions as a routing service to Twitter — is one that layers communication, multimedia and “the ability to conduct your entire financial world.”</p>.<blockquote><p>Twitter was acquired by X Corp both to ensure freedom of speech and as an accelerant for X, the everything app. This is not simply a company renaming itself, but doing the same thing.<br /><br />The Twitter name made sense when it was just 140 character messages going back and forth – like…</p>— Elon Musk (@elonmusk) <a href="https://twitter.com/elonmusk/status/1683656350046232578?ref_src=twsrc%5Etfw">July 25, 2023</a></blockquote>.<p>In messages posted in support of Musk’s overhaul, Twitter Chief Executive Officer Linda Yaccarino said X would include fintech features like payments and banking. A recent arrival at the company, Yaccarino has the task of restoring trust with advertisers and users alike following a series of abrupt and seemingly arbitrary changes executed by Musk.</p>.<blockquote><p>X is the future state of unlimited interactivity – centered in audio, video, messaging, payments/banking – creating a global marketplace for ideas, goods, services, and opportunities. Powered by AI, X will connect us all in ways we’re just beginning to imagine.</p>— Linda Yaccarino (@lindayacc) <a href="https://twitter.com/lindayacc/status/1683213895463215104?ref_src=twsrc%5Etfw">July 23, 2023</a></blockquote>.<p>Twitter’s advertising revenue has fallen in half, Musk recently tweeted, and bigger rival Meta Platforms Inc this month rolled out a direct competitor with its Threads app. The move to rebrand Twitter into X has brought attention back to the social platform, though that’s unlikely to offset the potential billions of dollars in lost brand value, according to media experts and analysts.</p>.<p>Musk has talked about modeling X on WeChat, the Tencent Holdings Ltd. super-app used by the majority of Chinese for everything from payments to messaging, along with online financial services such as consumer loans. It’s unclear what the billionaire intends for X specifically.</p>