<p>The average selling price of smartphones in India has declined by 16 % during <a href="tel:2009-2018" rel="noopener" target="_blank">2009-2018</a>, says a study report.<br /><br />The fall in prices can be attributed to the adoption of open source operating system (OS) by mobile phone producers, said KPMG and ICEA ( Indian Cellular and Electronics Association) report.<br /><br />"Indian consumer is getting more choices with more smartphone models available across price ranges with the retail price of the entry-level smartphone has fallen from Rs 12,000 in 2009 to Rs 1,400 in 2018," said the report.<br /><br />"The average selling price (ASP) of smartphones has reduced by 16 per cent to reach Rs 11,800 during the same period," the report said.<br /><br />The open OS mobile operating system has expanded the market size of smartphones in India by reducing barriers said the report.<br /><br />In open source OS, the source code is free to download and is customisable and users can legally modify, re-distribute and re-invent it.<br /><br />In the country, the sale of smartphones also increased from 2 million units in 2009-10 to 117 million units in 2017-18.<br /><br /> "The societal impact of this robust (open OS) ecosystem has led to a growing number of entrepreneurs and start-ups in India," Pankaj Mohindroo Chairman ICEA said. </p>
<p>The average selling price of smartphones in India has declined by 16 % during <a href="tel:2009-2018" rel="noopener" target="_blank">2009-2018</a>, says a study report.<br /><br />The fall in prices can be attributed to the adoption of open source operating system (OS) by mobile phone producers, said KPMG and ICEA ( Indian Cellular and Electronics Association) report.<br /><br />"Indian consumer is getting more choices with more smartphone models available across price ranges with the retail price of the entry-level smartphone has fallen from Rs 12,000 in 2009 to Rs 1,400 in 2018," said the report.<br /><br />"The average selling price (ASP) of smartphones has reduced by 16 per cent to reach Rs 11,800 during the same period," the report said.<br /><br />The open OS mobile operating system has expanded the market size of smartphones in India by reducing barriers said the report.<br /><br />In open source OS, the source code is free to download and is customisable and users can legally modify, re-distribute and re-invent it.<br /><br />In the country, the sale of smartphones also increased from 2 million units in 2009-10 to 117 million units in 2017-18.<br /><br /> "The societal impact of this robust (open OS) ecosystem has led to a growing number of entrepreneurs and start-ups in India," Pankaj Mohindroo Chairman ICEA said. </p>
