<p>New Delhi: Food delivery aggregator Zomato, which began charging platform fee on orders from last August, collected Rs 83 crore through the new levy till March, the company's annual report has revealed.</p>.<p>Platform fee has been cited as one of the three key factors driving Zomato's Adjusted Revenue, which grew 27 per cent year-on-year to Rs 7,792 crore in FY24.</p>.<p>"Adjusted Revenue as a percentage of GOV (gross order value), continued to increase primarily due to increase in restaurant commission take-rates, improvement in ad monetization and introduction of platform fee from Q2FY24 onwards," the report stated.</p>.<p>All of these factors more than compensated for the reduction in customer delivery charge per order due to the free delivery benefit available on Gold orders, it added.</p>.Zomato to launch 'District' app for out-of-home services: CEO Deepinder Goyal.<p>Interestingly, most late night orders in the last fiscal year came from Delhi NCR, while most breakfast orders came from Bengaluru, Zomato shared in the report.</p>.<p>The food delivery aggregator began levying platform fee at Rs 2 per order last August, which has gradually been increased to Rs 6 now in key markets.</p>.<p>Its main rival Swiggy also charges platform fee on its orders.</p>.<p>The introduction and increase in platform fee is seen as one of the means to increase profitability by food delivery aggregators.</p>
<p>New Delhi: Food delivery aggregator Zomato, which began charging platform fee on orders from last August, collected Rs 83 crore through the new levy till March, the company's annual report has revealed.</p>.<p>Platform fee has been cited as one of the three key factors driving Zomato's Adjusted Revenue, which grew 27 per cent year-on-year to Rs 7,792 crore in FY24.</p>.<p>"Adjusted Revenue as a percentage of GOV (gross order value), continued to increase primarily due to increase in restaurant commission take-rates, improvement in ad monetization and introduction of platform fee from Q2FY24 onwards," the report stated.</p>.<p>All of these factors more than compensated for the reduction in customer delivery charge per order due to the free delivery benefit available on Gold orders, it added.</p>.Zomato to launch 'District' app for out-of-home services: CEO Deepinder Goyal.<p>Interestingly, most late night orders in the last fiscal year came from Delhi NCR, while most breakfast orders came from Bengaluru, Zomato shared in the report.</p>.<p>The food delivery aggregator began levying platform fee at Rs 2 per order last August, which has gradually been increased to Rs 6 now in key markets.</p>.<p>Its main rival Swiggy also charges platform fee on its orders.</p>.<p>The introduction and increase in platform fee is seen as one of the means to increase profitability by food delivery aggregators.</p>