<p>Private insurer ICICI Prudential Life Insurance today said it has crossed the Rs 1-trillion mark in Assets Under Management (AUM).<br /><br /></p>.<p>"We are delighted to have achieved this milestone. The Assets under Management for a life insurer qualitatively symbolise the amount of trust placed by policyholders in the company.<br />"The technology initiatives implemented, have contributed significantly enabling us to provide better service and becoming more efficient," ICICI Prudential Life Insurance Managing Director and CEO Sandeep Bakhshi said in a release issued here.<br /><br />The company's digitisation drive provided a hassle free on-boarding experience for customers, simultaneously enhancing organisational efficiencies and built capacity for the distribution network, he added.<br /><br />Having started operations in December 2000, the AUM garnered for the year ending March 31, 2001, was a little over Rs 1 billion.<br /><br />"The AUM, is in a way, the culmination of various initiatives implemented by us towards qualitatively increasing new business premium, renewal premium, providing cost effective products, best-in-class customer service, consistent fund performance over the long term, a hassle-free claims settlement process and last, but not the least, providing a working environment which nurtures committed employees," Bakhshi said.<br /><br />ICICI Prudential Life Insurance is a joint venture between ICICI Bank and Prudential PLC, a leading international financial services group headquartered in the United Kingdom.<br /></p>
<p>Private insurer ICICI Prudential Life Insurance today said it has crossed the Rs 1-trillion mark in Assets Under Management (AUM).<br /><br /></p>.<p>"We are delighted to have achieved this milestone. The Assets under Management for a life insurer qualitatively symbolise the amount of trust placed by policyholders in the company.<br />"The technology initiatives implemented, have contributed significantly enabling us to provide better service and becoming more efficient," ICICI Prudential Life Insurance Managing Director and CEO Sandeep Bakhshi said in a release issued here.<br /><br />The company's digitisation drive provided a hassle free on-boarding experience for customers, simultaneously enhancing organisational efficiencies and built capacity for the distribution network, he added.<br /><br />Having started operations in December 2000, the AUM garnered for the year ending March 31, 2001, was a little over Rs 1 billion.<br /><br />"The AUM, is in a way, the culmination of various initiatives implemented by us towards qualitatively increasing new business premium, renewal premium, providing cost effective products, best-in-class customer service, consistent fund performance over the long term, a hassle-free claims settlement process and last, but not the least, providing a working environment which nurtures committed employees," Bakhshi said.<br /><br />ICICI Prudential Life Insurance is a joint venture between ICICI Bank and Prudential PLC, a leading international financial services group headquartered in the United Kingdom.<br /></p>