Allu Arjun to Prabhas, stars who rejected endorsements worth crores

Check out the most lucrative deals rejected by the biggest names in South Cinema actors as it became a matter of principle over money for them, and the well-being of his fans over anything else.

‘Pushpa’ actor Allu Arjun has once again proved that he is a man with principles and prefers the well-being of his fans over money. It was reported that he was approached by a ‘Gutka’ brand for an endorsement with an offer of 10 cr - 35% more than what he charges for a brand endorsement. However, Allu Arjun decided not to take this proposal and rejected it as he did not want to send the wrong message to his fans. Earlier, he had refused to endorse a popular tobacco brand and alcohol brand saying this will have adverse effects on his fans and society. Credit: Twitter/alluarjun

Actor Prabhas, whose popularity skyrocketed with the Baahubali series, rejected brand endorsements worth 150 crores in 2020. All categories of brands like apparel, electronics and FMCG, were approached to be their face or their ambassador, but Prabhas didn’t feel like taking up any of these brand endorsements despite the fat pay cheques. Credit: Special Arrangement

'KGF' star Yash had rejected a tobacco brand endorsement worth a hefty sum as he felt this will have a negative impact on society and his followers. Credit: Instagram/thenameisyash

Back in 2019, Sai Pallavi refused to be the face of a fairness cream that was ready to pay her Rs 2 crore. Credit: Instagram/saipallavi.senthamarai

Silambarasan TR refused to endorse a liquor brand that was ready to pay crores for an ad after the success of his film Maanaadu in 2021. Sources close to the actor said that he turned down the offer as he didn't want to influence his fans and well-wishers for alcohol drinking. Credit: Instagram/silambarasantrofficial

Legendary Telugu actor Nandamuri Balakrishna is one among the few Telugu actors to have never appeared in any commercials. He said, “As an actor, my duty is to entertain people through my films and I shall do that for the rest of my life.” Credit: Instagram/balakrishna_nandamuri_