<p>Actor Rajkummar Rao's upcoming movie <em>Roohi </em>is set to hit the screens on March 11 much to the delight of fans. The horror-comedy has created a great deal of buzz in trade circles as it is the first major Hindi film to release in theatres after they were allowed to operate at full capacity. Here is a closer look at the box office prospects of <em>Roohi</em>.<br /> </p>.<p><strong>The background</strong><br /><br />The film comes at a time when Rajkumnmar needs a hit to revive his career. The star suffered a setback when <em>Made in China</em> collected mere Rs 90 lakh on an opening day and ended up being a failure. His next release <em>Shimla Mirchi</em>, co-starring Rakul Preet, proved to be a complete washout as it had a 'dated' storyline. His next three films <em>Ludo</em>, <em>Chhalaang</em>, and <em>The White Tiger</em> released directly on streaming platforms.</p>.<p><strong>Also read:</strong> <strong><a href="https://www.deccanherald.com/entertainment/entertainment-news/five-reasons-to-look-forward-to-rajkummar-rao-janhvi-kapoor-s-roohi-959582.html" target="_blank">Five reasons to look forward to Rajkummar Rao-Janhvi Kapoor 's 'Roohi'</a></strong><br /><br /><strong>The yardstick</strong></p>.<p><em>Roohi </em>is touted to be the 'crazier sister' of <em>Stree</em>, a film that established Rajkummar as a force to be reckoned with. The movie had collected nearly Rs 7 crore at the box office on an opening day while receiving positive reviews. The general perception is that Stree is a better yardstick for measuring/judging the box office performance of <em>Roohi </em>than <em>Made in China </em>and<em> Shimla Mirchi.</em><br /> </p>.<p><strong>Roohi is not Another Stree</strong><br /> </p>.<p><em>Stree </em>managed to create a fair deal of buzz among fans as it featured top star Shraddha Kapoor as the leading lady. <em>Roohi</em>, on the other hand, stars newcomer Janhvi Kapoor as the female lead. The young star is not considered a bankable name and this is just the second theatrical release of her career. The Covid-19 situation too may as a section of the audience is still likely to avoid visiting theatres.<br /> </p>.<p><strong>The bottom line</strong><br /> </p>.<p>Roohi is likely to collect around Rs 3 crore on an opening day, a decent figure considering Rajkummar's box office form and the Covid situation. The film will need positive word of mouth to emerge as a commercial success in the long run.</p>
<p>Actor Rajkummar Rao's upcoming movie <em>Roohi </em>is set to hit the screens on March 11 much to the delight of fans. The horror-comedy has created a great deal of buzz in trade circles as it is the first major Hindi film to release in theatres after they were allowed to operate at full capacity. Here is a closer look at the box office prospects of <em>Roohi</em>.<br /> </p>.<p><strong>The background</strong><br /><br />The film comes at a time when Rajkumnmar needs a hit to revive his career. The star suffered a setback when <em>Made in China</em> collected mere Rs 90 lakh on an opening day and ended up being a failure. His next release <em>Shimla Mirchi</em>, co-starring Rakul Preet, proved to be a complete washout as it had a 'dated' storyline. His next three films <em>Ludo</em>, <em>Chhalaang</em>, and <em>The White Tiger</em> released directly on streaming platforms.</p>.<p><strong>Also read:</strong> <strong><a href="https://www.deccanherald.com/entertainment/entertainment-news/five-reasons-to-look-forward-to-rajkummar-rao-janhvi-kapoor-s-roohi-959582.html" target="_blank">Five reasons to look forward to Rajkummar Rao-Janhvi Kapoor 's 'Roohi'</a></strong><br /><br /><strong>The yardstick</strong></p>.<p><em>Roohi </em>is touted to be the 'crazier sister' of <em>Stree</em>, a film that established Rajkummar as a force to be reckoned with. The movie had collected nearly Rs 7 crore at the box office on an opening day while receiving positive reviews. The general perception is that Stree is a better yardstick for measuring/judging the box office performance of <em>Roohi </em>than <em>Made in China </em>and<em> Shimla Mirchi.</em><br /> </p>.<p><strong>Roohi is not Another Stree</strong><br /> </p>.<p><em>Stree </em>managed to create a fair deal of buzz among fans as it featured top star Shraddha Kapoor as the leading lady. <em>Roohi</em>, on the other hand, stars newcomer Janhvi Kapoor as the female lead. The young star is not considered a bankable name and this is just the second theatrical release of her career. The Covid-19 situation too may as a section of the audience is still likely to avoid visiting theatres.<br /> </p>.<p><strong>The bottom line</strong><br /> </p>.<p>Roohi is likely to collect around Rs 3 crore on an opening day, a decent figure considering Rajkummar's box office form and the Covid situation. The film will need positive word of mouth to emerge as a commercial success in the long run.</p>