<p>Britain, however, has the second-largest membership of Facebook in the world, at 25 million. The list is led by the US, while Indonesia and Turkey follow Britain.<br /><br />Despite Facebook getting its 500 millionth user in July, the average amount of time spent on the social networking website by a Briton has decreased from 30 minutes in December 2009, to 27.36 minutes in July 2010, a study by web-analytics firm Hitwise said.<br /><br />Facebook is, however, still the second most visited site in Britain, after Google, and it accounts for one in every six webpages accessed in the country.<br />Robin Goad, Hitwise's research director, says the figures show that Facebook is nearing its saturation point. <br /><br />"Facebook's market share of page views has trebled over the last five years, but growth (in Britain) has slowed significantly over the last six months. Last month, there was a slight decline in share, but this may well be down to seasonality - the August to September back-to-school/college/university period is significant for Facebook," he said.<br /></p>
<p>Britain, however, has the second-largest membership of Facebook in the world, at 25 million. The list is led by the US, while Indonesia and Turkey follow Britain.<br /><br />Despite Facebook getting its 500 millionth user in July, the average amount of time spent on the social networking website by a Briton has decreased from 30 minutes in December 2009, to 27.36 minutes in July 2010, a study by web-analytics firm Hitwise said.<br /><br />Facebook is, however, still the second most visited site in Britain, after Google, and it accounts for one in every six webpages accessed in the country.<br />Robin Goad, Hitwise's research director, says the figures show that Facebook is nearing its saturation point. <br /><br />"Facebook's market share of page views has trebled over the last five years, but growth (in Britain) has slowed significantly over the last six months. Last month, there was a slight decline in share, but this may well be down to seasonality - the August to September back-to-school/college/university period is significant for Facebook," he said.<br /></p>