Many a slip ‘twixt the cup and the lip’: Coffee campaign goes viral in Bengaluru

Bengaluru: A new billboard from a Bengaluru eatery — Bangalore Thindies — is attracting attention with its innovative design.

The advertisement features a man pouring hot coffee into a glass, and its three-dimensional effect makes it appear as if he is offering coffee to passing commuters.

The creative advertisement has gone viral on social media platforms, with users expressing their admiration and dubbing it a “peak Bengaluru moment”.

“Peak Bengaluru Moment: Hot Coffee to Sip from the Skies. Next Level of Advertisement in BANGALORE,” one user commented, while many others praised the creativity behind the billboard.

Creativity vs distraction

However, some users raised concerns about potential distractions for commuters. “It could lead to accidents,” one post warned, while another user called for stricter regulations on roadside advertising. “Yes, it’s a distraction and should be banned. We need guidelines for road advertisements.”