With a view to promote tourism in the state, an ambitious PM Shri Paryatan Air Service aimed at cutting travel time was launched in Madhya Pradesh recently.
The service has been boosted to maximize its utility during the festive season. MP Tourism Board has announced a 50 per cent discount bonanza to travelers on PM Shri Paryatan Air Service starting from 12th August till 30th August. The discount, which will be available starting August 12, is a special gesture to make travel more affordable during Raksha Bandhan, Independence Day, and Janmashtami.
The PM Shri Paryatan Air Service was launched to improve access to the state's numerous tourist destinations, and it has been operating successfully since its inception. The 50 per cent discount is expected to make air travel more accessible and encourage more people to explore Madhya Pradesh's beauty during the festive season. This offer presents a unique opportunity to celebrate the bonds of Raksha Bandhan, honour the spirit of Independence Day, and enjoy the cultural festivities of Janmashtami with a memorable travel experience.
PM Shri Tourism Air Service Schedule from August:
Monday: Bhopal - Indore - Jabalpur - Rewa - Jabalpur - Indore - Bhopal
Tuesday: Bhopal - Jabalpur - Rewa - Singroli - Rewa - Jabalpur - Bhopal
Wednesday: Bhopal - Khajuraho - Rewa - Singroli - Rewa - Khajuraho - Bhopal
Thursday: Bhopal - Gwalior - Khajuraho - Rewa - Khajuraho - Gwalior - Bhopal
Saturday: Bhopal - Khajuraho - Rewa - Singroli - Rewa - Khajuraho - Bhopal
Sunday: Bhopal - Ujjain - Bhopal - Jabalpur - Ujjain - Bhopal
Earlier on Saturday, the Madhya Pradesh Tourism Board recently organized a roadshow in Ahmedabad aimed at showcasing the state's rich tourism potential and attracting a larger number of visitors. The event highlighted the diverse cultural heritage, art, wildlife, and prominent tourist destinations of Madhya Pradesh, while fostering collaboration with travel agents and tour operators from Gujarat. During the roadshow, discussions were held on the development of new tourism products and services, marketing strategies, and opportunities for mutual cooperation. The event was part of a broader effort to boost tourism across India by promoting Madhya Pradesh’s unique offerings.
Tourism, Culture, Religious Trust, and Endowments Department Minister Dharmendra Lodhi emphasized the importance of promoting Madhya Pradesh’s magnificent tourist spots across the country. He noted that similar roadshows are being organized in various cities to enhance the visibility of Madhya Pradesh as a prime tourist destination.
Principal Secretary of Tourism and Culture, and Managing Director of the Madhya Pradesh Tourism Board, Shiv Shekhar Shukla, highlighted the state’s commitment to improving infrastructure, creating local employment, and protecting the environment under the guidance of Chief Minister Dr. Mohan Yadav. The Ahmedabad roadshow offered a vivid presentation of Madhya Pradesh's diversity, with a special focus on its cultural heritage, traditional arts, and wildlife sanctuaries. Key tourist sites such as the historical temples of Khajuraho, the stupas of Sanchi, the natural beauty of Pachmarhi, and the famous Tiger Reserves of Kanha and Bandhavgarh were prominently featured.
The roadshow also provided information about significant upcoming events in the state, including the 100th Tansen Music Festival, the 51st Khajuraho Dance Festival, and the Mahakaleshwar Royal Ride. These events aim to attract both domestic and international tourists, positioning Madhya Pradesh as a major cultural and tourist hub. In addition to traditional tourist spots, the roadshow promoted lesser known, offbeat destinations such as Tamia, Mandsaur, Chanderi, Shivpuri, and Amarkantak. These serene, nature-centric locations offer tourists a peaceful retreat away from the crowds, enhancing the state’s appeal as a versatile travel destination.
The roadshow also emphasized the importance of B2B (business-to-business) meetings, where officials from the Tourism Board and Tourism Corporation engaged with travel agents, tour operators, and other stakeholders. These meetings aimed to forge stronger partnerships and collaborations to promote tourism in Madhya Pradesh. Information was shared on various initiatives, including the Responsible Tourism Mission, the Safe Tourism Project for Women, the Homestay Scheme, and offbeat destinations, all designed to enrich the tourist experience in the state.