Guwahati: After Kerala, Meghalaya has launched a government-run OTT platform that seeks to support the state's talents by allowing them monetise their digital contents.
The platform, Hello Meghalaya, launched on Thursday, seeks to provide content ranging from movies, music videos, short films and others. "For film makers the platform provides up to Rs. five lakhs per film, with additional funding for nationally or internationally acclaimed films. Content creators get Rs.18,000 every month for maximum uploads, more funds are provided based on the number of views they have. Short video makers, short film makers will also benefit from the platform," said a statement issued by Meghalaya government.
The aim of the platform is to encourage young talents to engage themselves in productive activities and enable economic growth. The government is also planning to stream key live events in the app such as football matches of the state leagues, music festivals, Meghalaya Grassroots Music Project events and many more. The intent is to make the content and events available to everybody in the state, said the statement.
Launching the platform, Meghalaya CM Conrad K. Sangma said another objective was to push promotion and preservation of the local language and dialects. "This is going to be a game-changer for the talents and an opportunity like never before to the filmmakers and musicians of our state.”
He urged state’s people to join the platform and view content to enable payment to the local creative talent pool.
Minister of tourism, Paul Lyngdoh said 3000 musicians have been provided support to earn their livelihoods through music under the MGMP. “We are confident that the content creators and awardees will be inspired to take arts seriously. We are trying to bridge the gap between potential and possibilities.”
A video teaser of Hello Meghalaya was also screened at the event followed by the Meghalaya Content Creators Award 2024. The Meghalaya Content Creators Award 2024, which is a government of Meghalaya initiative, was also presented on Thursday. The winners who were presented across 14 categories were Jr Storyteller Lyndon, Green-Tech Foundation, Warimeki Lyngwa, Triyan Babilsi, Grace Marbaniang. Akkim Tito A. Momin, Chiiung, Dr. Kham Chyrmang, Pema Leilani Ward Kyndiah, Rachel Anne Nongkhlaw, Saldorik D. Sangma, Wanjop Sohkhlet, Yoomani Myria, Biria Shillong, Dapalei Stacy Warjri, Ferdinand Rani.