<p>New Delhi: The government is set to announce the national creators' awards to recognise new-age influencers and creators, official sources said on Friday.</p><p>They said the first-of-its-kind awards will be targeted at "Gen Z", a reference to the young generation hooked to the internet and social media, and will be given in nearly 20 categories.</p><p>Social media influencers, such as those on YouTube and Instagram, will be in contention for the awards as well, the sources said.</p><p>One of the categories will be for those who have helped spread the country's soft power and culture internationally, they added.</p><p>Other categories may include "green champions", "swachhta ambassadors", "agro creators" and "tech creators", the sources said.</p><p>They said the awards will be on the lines of the national film awards, which recognise films in different languages and categories.</p>
<p>New Delhi: The government is set to announce the national creators' awards to recognise new-age influencers and creators, official sources said on Friday.</p><p>They said the first-of-its-kind awards will be targeted at "Gen Z", a reference to the young generation hooked to the internet and social media, and will be given in nearly 20 categories.</p><p>Social media influencers, such as those on YouTube and Instagram, will be in contention for the awards as well, the sources said.</p><p>One of the categories will be for those who have helped spread the country's soft power and culture internationally, they added.</p><p>Other categories may include "green champions", "swachhta ambassadors", "agro creators" and "tech creators", the sources said.</p><p>They said the awards will be on the lines of the national film awards, which recognise films in different languages and categories.</p>