<p>Queen Elizabeth II's death means that around 600 of her favourite brands risk losing their royal warrant and must now await the approval of her successor King Charles III.</p>.<p>Fortnum and Mason teas, Burberry raincoats, Cadbury chocolate and even broomstick and dog food manufacturers are among those facing the loss of royal prestige.</p>.<p>If they do not gain the new monarch's stamp of approval, they will have two years to remove the seal that marks them as preferred suppliers to the sovereign.</p>.<p>In his former role as the prince of Wales, Charles issued his own royal warrants to more than 150 brands.</p>.<p>Above all, the warrant is a mark of quality.</p>.<p><strong>Read | <a href="https://www.deccanherald.com/international/world-news-politics/queen-elizabeth-ii-the-history-of-royal-funerals-and-how-this-one-will-be-different-1145884.html" target="_blank">Queen Elizabeth II: The history of royal funerals and how this one will be different</a></strong></p>.<p>Holders receive "the right to display the appropriate royal arms on their product, packaging, stationery, advertising, premises and vehicles", the Royal Warrant Holders Association said.</p>.<p>For some companies, royal endorsement is a powerful selling point, even if it is hard to measure the true impact on sales.</p>.<p>Fortnum and Mason were the grocers and provision merchants by appointment to Queen Elizabeth, and the tea merchants and grocers by appointment to the prince of Wales.</p>.<p>"We are proud to have held a warrant from Her Majesty since 1954, and to have served her and the royal household throughout her life," the luxury London department store said.</p>.<p>Fortnum and Mason has a long and close history with the royal family, having created Royal Blend tea for king Edward VII in 1902.</p>.<p>Twinings also had royal warrants as tea and coffee merchants to Queen Elizabeth and to the prince of Wales.</p>.<p>Among the other brands that benefited from their association with Queen Elizabeth was the Dubonnet wine-based aperitif -- the key ingredient in her favourite cocktail of Dubonnet and gin.</p>.<p>Launer, which prided itself on supplying the sovereign with her ever-present handbags since 1968, now risks losing its precious cachet.</p>.<p>However, Barbour jackets, particularly suited to country life in the British weather, were the official manufacturers of waterproof and protective clothing to both Queen Elizabeth and her eldest son.</p>.<p><strong>Also Read | <a href="https://www.deccanherald.com/international/world-news-politics/queens-funeral-whos-invited-and-whos-not-1145564.html" target="_blank">Queen's funeral: Who's invited and who's not?</a></strong></p>.<p>But for brands less well-associated with Queen Elizabeth in the public mind, the royal warrant is "above all, the recognition of know-how and tradition", Christian Porta, the managing director of global business development at Pernod Ricard, which owns Dubonnet, told AFP.</p>.<p>The French wine and spirits multinational holds warrants for Dubonnet and also for Mumm champagne.</p>.<p>However, in this field it has some competition: Bollinger, Krug, Lanson, Laurent-Perrier, Louis Roederer, Moet and Chandon and Veuve Clicquot also hold royal warrants.</p>.<p>Consumer brands also have the royal seal of approval, including Heinz, known for its ketchup and its tins of baked beans, adored by Britons.</p>.<p>For Kellogg's cereals, as a US company, "it's nice to have such a strong connection to the UK", said Paul Wheeler, the brand's spokesman in Britain.</p>.<p>He said the company had been supplying the royal family continuously during Queen Elizabeth's 70-year reign.</p>.<p>"We used to have a special van, called Genevieve, only to deliver cereals to the royals straight from the factory," Wheeler said.</p>.<p>There is no cost to obtaining a royal warrant, and suppliers continue to provide their services to the grantor on a commercial basis, while the royals are also free to use other suppliers.</p>.<p>Royal warrants last for five years, but the criteria for renewal have been tightened.</p>.<p>"It's not only about giving a perfect service," said Wheeler. "You have to show you're a good business," particularly with respect to human rights.</p>.<p>As a result, the royal warrant is therefore a guarantee of quality which some Britons will use when choosing their goods and services.</p>
<p>Queen Elizabeth II's death means that around 600 of her favourite brands risk losing their royal warrant and must now await the approval of her successor King Charles III.</p>.<p>Fortnum and Mason teas, Burberry raincoats, Cadbury chocolate and even broomstick and dog food manufacturers are among those facing the loss of royal prestige.</p>.<p>If they do not gain the new monarch's stamp of approval, they will have two years to remove the seal that marks them as preferred suppliers to the sovereign.</p>.<p>In his former role as the prince of Wales, Charles issued his own royal warrants to more than 150 brands.</p>.<p>Above all, the warrant is a mark of quality.</p>.<p><strong>Read | <a href="https://www.deccanherald.com/international/world-news-politics/queen-elizabeth-ii-the-history-of-royal-funerals-and-how-this-one-will-be-different-1145884.html" target="_blank">Queen Elizabeth II: The history of royal funerals and how this one will be different</a></strong></p>.<p>Holders receive "the right to display the appropriate royal arms on their product, packaging, stationery, advertising, premises and vehicles", the Royal Warrant Holders Association said.</p>.<p>For some companies, royal endorsement is a powerful selling point, even if it is hard to measure the true impact on sales.</p>.<p>Fortnum and Mason were the grocers and provision merchants by appointment to Queen Elizabeth, and the tea merchants and grocers by appointment to the prince of Wales.</p>.<p>"We are proud to have held a warrant from Her Majesty since 1954, and to have served her and the royal household throughout her life," the luxury London department store said.</p>.<p>Fortnum and Mason has a long and close history with the royal family, having created Royal Blend tea for king Edward VII in 1902.</p>.<p>Twinings also had royal warrants as tea and coffee merchants to Queen Elizabeth and to the prince of Wales.</p>.<p>Among the other brands that benefited from their association with Queen Elizabeth was the Dubonnet wine-based aperitif -- the key ingredient in her favourite cocktail of Dubonnet and gin.</p>.<p>Launer, which prided itself on supplying the sovereign with her ever-present handbags since 1968, now risks losing its precious cachet.</p>.<p>However, Barbour jackets, particularly suited to country life in the British weather, were the official manufacturers of waterproof and protective clothing to both Queen Elizabeth and her eldest son.</p>.<p><strong>Also Read | <a href="https://www.deccanherald.com/international/world-news-politics/queens-funeral-whos-invited-and-whos-not-1145564.html" target="_blank">Queen's funeral: Who's invited and who's not?</a></strong></p>.<p>But for brands less well-associated with Queen Elizabeth in the public mind, the royal warrant is "above all, the recognition of know-how and tradition", Christian Porta, the managing director of global business development at Pernod Ricard, which owns Dubonnet, told AFP.</p>.<p>The French wine and spirits multinational holds warrants for Dubonnet and also for Mumm champagne.</p>.<p>However, in this field it has some competition: Bollinger, Krug, Lanson, Laurent-Perrier, Louis Roederer, Moet and Chandon and Veuve Clicquot also hold royal warrants.</p>.<p>Consumer brands also have the royal seal of approval, including Heinz, known for its ketchup and its tins of baked beans, adored by Britons.</p>.<p>For Kellogg's cereals, as a US company, "it's nice to have such a strong connection to the UK", said Paul Wheeler, the brand's spokesman in Britain.</p>.<p>He said the company had been supplying the royal family continuously during Queen Elizabeth's 70-year reign.</p>.<p>"We used to have a special van, called Genevieve, only to deliver cereals to the royals straight from the factory," Wheeler said.</p>.<p>There is no cost to obtaining a royal warrant, and suppliers continue to provide their services to the grantor on a commercial basis, while the royals are also free to use other suppliers.</p>.<p>Royal warrants last for five years, but the criteria for renewal have been tightened.</p>.<p>"It's not only about giving a perfect service," said Wheeler. "You have to show you're a good business," particularly with respect to human rights.</p>.<p>As a result, the royal warrant is therefore a guarantee of quality which some Britons will use when choosing their goods and services.</p>