<p>Spain's government has a message for women who are uncomfortable about their bodies when they wear bathing costumes: Don't be.</p>.<p>The government's Equality Ministry launched a summer campaign Thursday encouraging women to reject “stereotypes” and “aesthetical violence” — a reference to social pressure some women feel to conform to beauty ideals.</p>.<p>A poster advertising the campaign features women of different ages, sizes and skin colours in bathing costumes on a beach.</p>.<p>The slogan is, “Summer belongs to us, too.”</p>.<p>In a tweet, Equality Minister Irene Montero said: “Enjoy (the summer) however, wherever and with whoever you like.”</p>.<p>The head of the Women's Institute, a government body, said gender stereotypes are at the root of discrimination based on physical appearance.</p>.<p>“Expectations are projected onto women about how they should look,” Antonia Morillas told state news agency Efe. “That doesn't only affect our self-esteem, it also takes away our rights and limits how we behave in and whether we enjoy public spaces.”</p>.<p>Spain's Socialist-led coalition government, which came to power four years ago, has made women's rights one of its political banners. The Cabinet has 14 women and eight men in ministerial positions. </p>
<p>Spain's government has a message for women who are uncomfortable about their bodies when they wear bathing costumes: Don't be.</p>.<p>The government's Equality Ministry launched a summer campaign Thursday encouraging women to reject “stereotypes” and “aesthetical violence” — a reference to social pressure some women feel to conform to beauty ideals.</p>.<p>A poster advertising the campaign features women of different ages, sizes and skin colours in bathing costumes on a beach.</p>.<p>The slogan is, “Summer belongs to us, too.”</p>.<p>In a tweet, Equality Minister Irene Montero said: “Enjoy (the summer) however, wherever and with whoever you like.”</p>.<p>The head of the Women's Institute, a government body, said gender stereotypes are at the root of discrimination based on physical appearance.</p>.<p>“Expectations are projected onto women about how they should look,” Antonia Morillas told state news agency Efe. “That doesn't only affect our self-esteem, it also takes away our rights and limits how we behave in and whether we enjoy public spaces.”</p>.<p>Spain's Socialist-led coalition government, which came to power four years ago, has made women's rights one of its political banners. The Cabinet has 14 women and eight men in ministerial positions. </p>