<p>The Centre has started a new scheme - Pradhan Mantri Bharatiya Jan Urvarak Pariyojana - One Nation One Fertiliser - under which it is mandatory for companies to market all subsidised fertilisers under single brand 'Bharat'.</p>.<p>The prime minister launched the single brand Bharat under the scheme during the two-day event PM Kisan Samman Sammelan 2022 being held here.</p>.<p>This is being done to prevent criss-cross movement of fertilisers and reduce high freight subsidy.</p>.<p><strong>Also Read — <a href="https://www.deccanherald.com/national/explained-what-is-the-proposed-pm-pranam-scheme-1146653.html" target="_blank">Explained | What is the proposed PM-PRANAM scheme?</a></strong></p>.<p>All subsidised soil nutrients - urea, di-ammonium phosphate (DAP), Muriate of Potash (MoP) and NPK - will be marketed under the single brand Bharat across the nation.</p>.<p>Modi also inaugurated 600 PM Kisan Samruddhi Kendras (PM-KSK) that will act as a one-stop-shop for farmers who can buy products and avail multiple services related to the agriculture sector.</p>.<p>The Centre intends to convert more than 3.3 lakh fertiliser retail shops in the country into PM-KSK in a phased manner.</p>.<p>The PM-KSK will supply agri-inputs like seeds, fertilisers and farm implements. It will also provide testing facilities for soil, seeds and fertilisers. Information about government schemes will also be provided.</p>.<p>During the event, the prime minister also launched ‘Indian Edge’, an e-magazine on fertilisers. It will provide information on domestic and international fertiliser scenarios, including recent developments, price trends analysis, availability and consumption, among others.</p>.<p>Union Agriculture Minister Narendra Singh Tomar and Chemicals & Fertilisers Minister Mansukh Mandaviya were also present at the programme.</p>
<p>The Centre has started a new scheme - Pradhan Mantri Bharatiya Jan Urvarak Pariyojana - One Nation One Fertiliser - under which it is mandatory for companies to market all subsidised fertilisers under single brand 'Bharat'.</p>.<p>The prime minister launched the single brand Bharat under the scheme during the two-day event PM Kisan Samman Sammelan 2022 being held here.</p>.<p>This is being done to prevent criss-cross movement of fertilisers and reduce high freight subsidy.</p>.<p><strong>Also Read — <a href="https://www.deccanherald.com/national/explained-what-is-the-proposed-pm-pranam-scheme-1146653.html" target="_blank">Explained | What is the proposed PM-PRANAM scheme?</a></strong></p>.<p>All subsidised soil nutrients - urea, di-ammonium phosphate (DAP), Muriate of Potash (MoP) and NPK - will be marketed under the single brand Bharat across the nation.</p>.<p>Modi also inaugurated 600 PM Kisan Samruddhi Kendras (PM-KSK) that will act as a one-stop-shop for farmers who can buy products and avail multiple services related to the agriculture sector.</p>.<p>The Centre intends to convert more than 3.3 lakh fertiliser retail shops in the country into PM-KSK in a phased manner.</p>.<p>The PM-KSK will supply agri-inputs like seeds, fertilisers and farm implements. It will also provide testing facilities for soil, seeds and fertilisers. Information about government schemes will also be provided.</p>.<p>During the event, the prime minister also launched ‘Indian Edge’, an e-magazine on fertilisers. It will provide information on domestic and international fertiliser scenarios, including recent developments, price trends analysis, availability and consumption, among others.</p>.<p>Union Agriculture Minister Narendra Singh Tomar and Chemicals & Fertilisers Minister Mansukh Mandaviya were also present at the programme.</p>