<p>An advertisement showing a same-sex couple celebrating Karwa Chauth from Dabur has drawn mixed reactions online.</p>.<p>The advertisement, for the company's Fem Creme bleach, shows the couple discussing the importance of the festival while preparing for their first Karwa Chauth. A third woman then meets them and gives them new saris for the event.</p>.<p>The ad ends with the couple breaking their fast with each other.</p>.<p>The ad has drawn mixed reactions, with some people praising it as 'a nice film for a traditional, often-criticized festival by an otherwise conservative brand,' while others taking exception to "another Hindu festival being targetted" by a brand for marketing.</p>.<p>"The “tradition” is criticized with good reason. adding a queer angle to it doesn’t change that. and also, perpetuating the regressive desire to “glow” (euphimism for “fair”)," wrote one user.</p>.<p>Some used the promo to mock BJP and its supporters after the drama surrounding FabIndia's advertisement on Diwali.</p>.<p>Another person tagged a Shefali Vaidya, saying "Hey @ShefVaidya another one with no bindi. Enjoy the lovely ad and boycott the product. You can replace Fem with Gillette!" Vaidya, had announced her support for <a dir="ltr" href="https://twitter.com/hashtag/NoBindiNoBusiness?src=hashtag_click" role="link">#NoBindiNoBusiness</a>, meaning she wouldnt buy products from any brand that show models withut bindis. This garnered a lot of attention</p>.<p>Earlier this week, FabIndia and CEAT faced flak for their advertisements on Diwali. FabIndia courted a controversy over <a href="https://www.deccanherald.com/national/fabindia-withdraws-advertisement-after-social-media-row-1041997.html" target="_blank">advertisement of its festive collection</a> titled ‘Jashn-e-Riwaaz’, forcing it to withdraw the ad.</p>.<p>Meanwhile firebrand BJP MP Anantkumar Hegde shot off a letter to CEAT chief executive Anant Vardhan Goenka <a href="https://www.deccanherald.com/national/bjp-mp-anantkumar-takes-dig-at-aamir-khans-ad-says-its-creating-unrest-among-hindus-1042778.html" target="_blank">rebuking the company’s latest advertisement</a> featuring Bollywood star Aamir Khan for creating “unrest among Hindus” after the company released an advertisement appealing to people to not burst crackers on roads during Diwali.</p>.<p><strong>Watch latest videos by DH here:</strong></p>
<p>An advertisement showing a same-sex couple celebrating Karwa Chauth from Dabur has drawn mixed reactions online.</p>.<p>The advertisement, for the company's Fem Creme bleach, shows the couple discussing the importance of the festival while preparing for their first Karwa Chauth. A third woman then meets them and gives them new saris for the event.</p>.<p>The ad ends with the couple breaking their fast with each other.</p>.<p>The ad has drawn mixed reactions, with some people praising it as 'a nice film for a traditional, often-criticized festival by an otherwise conservative brand,' while others taking exception to "another Hindu festival being targetted" by a brand for marketing.</p>.<p>"The “tradition” is criticized with good reason. adding a queer angle to it doesn’t change that. and also, perpetuating the regressive desire to “glow” (euphimism for “fair”)," wrote one user.</p>.<p>Some used the promo to mock BJP and its supporters after the drama surrounding FabIndia's advertisement on Diwali.</p>.<p>Another person tagged a Shefali Vaidya, saying "Hey @ShefVaidya another one with no bindi. Enjoy the lovely ad and boycott the product. You can replace Fem with Gillette!" Vaidya, had announced her support for <a dir="ltr" href="https://twitter.com/hashtag/NoBindiNoBusiness?src=hashtag_click" role="link">#NoBindiNoBusiness</a>, meaning she wouldnt buy products from any brand that show models withut bindis. This garnered a lot of attention</p>.<p>Earlier this week, FabIndia and CEAT faced flak for their advertisements on Diwali. FabIndia courted a controversy over <a href="https://www.deccanherald.com/national/fabindia-withdraws-advertisement-after-social-media-row-1041997.html" target="_blank">advertisement of its festive collection</a> titled ‘Jashn-e-Riwaaz’, forcing it to withdraw the ad.</p>.<p>Meanwhile firebrand BJP MP Anantkumar Hegde shot off a letter to CEAT chief executive Anant Vardhan Goenka <a href="https://www.deccanherald.com/national/bjp-mp-anantkumar-takes-dig-at-aamir-khans-ad-says-its-creating-unrest-among-hindus-1042778.html" target="_blank">rebuking the company’s latest advertisement</a> featuring Bollywood star Aamir Khan for creating “unrest among Hindus” after the company released an advertisement appealing to people to not burst crackers on roads during Diwali.</p>.<p><strong>Watch latest videos by DH here:</strong></p>