<p>A multi-faced personality and who’s who of Mumbai, Gerson da Cunha, passed away on Friday. He was 95. </p>.<p>Mostly seen in his spotless white kurta-pajama, Gerson da Cunha was a journalist, writer, author, playwright, actor, and civic activist - and represented what Mumbai stood for. </p>.<p>A storyteller, Gerson da Cunha, has seen the transformation of Bombay to Mumbai. </p>.<p>A science graduate from St Xavier’s College of the University of Mumbai, he started off as a journalist with <em>Press Trust of India</em> and the <em>All India Radio</em> before spending a quarter of a century in the advertising industry - Lintas and Hindustan Lever. </p>.<p>He was associated with a slew of platforms engaged in civic activism, including Action for Good Governance and Networking in India (AGNI), a public-private partnership, and Mumbai First. </p>.<p>Thereafter, he moved on to work with the United Nations Children’s Fund (UNICEF) in Latin America and New York City.</p>.<p>Simultaneously, he worked on theatre and Bollywood films like “Electric Moon”, “Cotton Mary”, “Asoka”, “Water”, and other, and subsequently, post-retirement took to the social field.</p>.<p>Gerson da Cunha helped the Mumbaikars affected by the 1992-1993 communal riots.</p>.<p><strong>Check out DH's latest videos:</strong></p>
<p>A multi-faced personality and who’s who of Mumbai, Gerson da Cunha, passed away on Friday. He was 95. </p>.<p>Mostly seen in his spotless white kurta-pajama, Gerson da Cunha was a journalist, writer, author, playwright, actor, and civic activist - and represented what Mumbai stood for. </p>.<p>A storyteller, Gerson da Cunha, has seen the transformation of Bombay to Mumbai. </p>.<p>A science graduate from St Xavier’s College of the University of Mumbai, he started off as a journalist with <em>Press Trust of India</em> and the <em>All India Radio</em> before spending a quarter of a century in the advertising industry - Lintas and Hindustan Lever. </p>.<p>He was associated with a slew of platforms engaged in civic activism, including Action for Good Governance and Networking in India (AGNI), a public-private partnership, and Mumbai First. </p>.<p>Thereafter, he moved on to work with the United Nations Children’s Fund (UNICEF) in Latin America and New York City.</p>.<p>Simultaneously, he worked on theatre and Bollywood films like “Electric Moon”, “Cotton Mary”, “Asoka”, “Water”, and other, and subsequently, post-retirement took to the social field.</p>.<p>Gerson da Cunha helped the Mumbaikars affected by the 1992-1993 communal riots.</p>.<p><strong>Check out DH's latest videos:</strong></p>