Much later, the village’s first ‘picture hall’ opened on an open-air site, with no seats, a single projector, and a lone evening show. Old films released over a year ago would be brought there for screening because of their affordable rental. To market the film, a young man called Gulab lugged a pushcart through the village carrying the film’s posters, imitating All India Radio artist Ameen Sayani’s high-pitched voice on a microphone.