<p>After succeeding in the mid-range segment with the Redmi series phones, Xiaomi is aiming to conquer the premium mobile category with the Mi series in India.</p>.<p>Xiaomi India Head of Categories Raghu Reddy is upbeat about Xiaomi's phenomenal's growth since the company's debut in 2014 and Xiaomi has big plans to further widen the lead. He added that the Mi series phones (Mi 4 and Mi Max), which had limited success might be reinvigorated in India in the coming days. </p>.<p>Furthermore, Mi Marketing Lead Sumit Sonal also reportedly showed the Mi Mix Alpha in Delhi at the press meet and hinted the company may launch premium concept phone in global markets including India, but only after gathering market feedback about the consumer interest. And yes, it will be showcased in select Mi Homes in India.</p>.<p>“We are evaluating the commercial launch of Mi MIX Alpha globally as well as in India. Currently, there is only one production line capable of manufacturing the Mi MIX Alpha which is in China. The china price is 19,999 RMB. So in India, after adding Import duty, custom duty & other expenses would make it approx INR 2,50,000,” Raghu Reddy, Head of Categories & Online Sales - Xiaomi India said to <em>DH</em>.</p>.<p>For the uninitiated, the Xiaomi Mi Mix Alpha flaunts a unique Surround Display design language. Barring the camera, the screen wraps around the phone with near-zero bezels at the base and the top. It also comes with a Titanium alloy chassis.</p>.<p>Due to the new design concept, the company has let go off all the physical buttons such as volume rockers and power key. "Both sides of the device are pressure-sensitive areas, which in combination with a linear motor simulate the touch of real buttons," Xiaomi claims.</p>.<p>The Mi Mix Alpha sports a huge 7.92-inch flexible OLED screen with 2088x2250p resolution. Inside, it comes with a Qualcomm Snapdragon 855 Plus octa-core processor, 12GB RAM, 512GB storage, 5G modem and a 4,050mAh battery with 40W fast charging capability.</p>.<p>Another notable feature is the triple-camera on the back. It boasts 108MP main sensor (with Samsung HMX sensor) backed by a 20MP wide-angle lens and a 12MP. There is no front camera. </p>.<p><em>Get the latest news on new launches, gadget reviews, apps and more on personal technology only on <a href="https://www.deccanherald.com/tag/dh-tech" target="_blank">DH Tech</a>.</em></p>
<p>After succeeding in the mid-range segment with the Redmi series phones, Xiaomi is aiming to conquer the premium mobile category with the Mi series in India.</p>.<p>Xiaomi India Head of Categories Raghu Reddy is upbeat about Xiaomi's phenomenal's growth since the company's debut in 2014 and Xiaomi has big plans to further widen the lead. He added that the Mi series phones (Mi 4 and Mi Max), which had limited success might be reinvigorated in India in the coming days. </p>.<p>Furthermore, Mi Marketing Lead Sumit Sonal also reportedly showed the Mi Mix Alpha in Delhi at the press meet and hinted the company may launch premium concept phone in global markets including India, but only after gathering market feedback about the consumer interest. And yes, it will be showcased in select Mi Homes in India.</p>.<p>“We are evaluating the commercial launch of Mi MIX Alpha globally as well as in India. Currently, there is only one production line capable of manufacturing the Mi MIX Alpha which is in China. The china price is 19,999 RMB. So in India, after adding Import duty, custom duty & other expenses would make it approx INR 2,50,000,” Raghu Reddy, Head of Categories & Online Sales - Xiaomi India said to <em>DH</em>.</p>.<p>For the uninitiated, the Xiaomi Mi Mix Alpha flaunts a unique Surround Display design language. Barring the camera, the screen wraps around the phone with near-zero bezels at the base and the top. It also comes with a Titanium alloy chassis.</p>.<p>Due to the new design concept, the company has let go off all the physical buttons such as volume rockers and power key. "Both sides of the device are pressure-sensitive areas, which in combination with a linear motor simulate the touch of real buttons," Xiaomi claims.</p>.<p>The Mi Mix Alpha sports a huge 7.92-inch flexible OLED screen with 2088x2250p resolution. Inside, it comes with a Qualcomm Snapdragon 855 Plus octa-core processor, 12GB RAM, 512GB storage, 5G modem and a 4,050mAh battery with 40W fast charging capability.</p>.<p>Another notable feature is the triple-camera on the back. It boasts 108MP main sensor (with Samsung HMX sensor) backed by a 20MP wide-angle lens and a 12MP. There is no front camera. </p>.<p><em>Get the latest news on new launches, gadget reviews, apps and more on personal technology only on <a href="https://www.deccanherald.com/tag/dh-tech" target="_blank">DH Tech</a>.</em></p>
