<p>This is the first marketing campaign for which Coca-Cola is using its “Happiness” ambassador Sachin, since the two signed a contract, earlier this year. Coca-Cola will release a series of 10 cans, with 10 different designs, each chronicling one of Sachin’s best centuries.<br /><br />Nine of these centuries have been handpicked by Tendulkar. Each cans will have the image from that innings of Tendulkar along with the statistics of the century. <br /><br />The company also plans to release 800,000 units of the 10th can, which will be released once Tendulkar scores his 100th international century.</p>
<p>This is the first marketing campaign for which Coca-Cola is using its “Happiness” ambassador Sachin, since the two signed a contract, earlier this year. Coca-Cola will release a series of 10 cans, with 10 different designs, each chronicling one of Sachin’s best centuries.<br /><br />Nine of these centuries have been handpicked by Tendulkar. Each cans will have the image from that innings of Tendulkar along with the statistics of the century. <br /><br />The company also plans to release 800,000 units of the 10th can, which will be released once Tendulkar scores his 100th international century.</p>