<p>The National Football League has reached a multiyear partnership with Apple Music to sponsor the Super Bowl Halftime Show, beginning with the American football championship game in February 2023, the league said on Thursday.</p>.<p>The Super Bowl is usually the most watched television event of the year in the United States, and the halftime show has become a showcase, featuring such notable artists as Dr. Dre, The Weeknd, Jennifer Lopez, Shakira, Beyoncé, Justin Timberlake, Lady Gaga, Katy Perry, Bruno Mars, Prince and Madonna.</p>.<p>The tie up will be a key promotional platform for Apple following on from their digital music device the iPod and iTunes software.</p>.<p>Financial terms of the deal were not disclosed.</p>
<p>The National Football League has reached a multiyear partnership with Apple Music to sponsor the Super Bowl Halftime Show, beginning with the American football championship game in February 2023, the league said on Thursday.</p>.<p>The Super Bowl is usually the most watched television event of the year in the United States, and the halftime show has become a showcase, featuring such notable artists as Dr. Dre, The Weeknd, Jennifer Lopez, Shakira, Beyoncé, Justin Timberlake, Lady Gaga, Katy Perry, Bruno Mars, Prince and Madonna.</p>.<p>The tie up will be a key promotional platform for Apple following on from their digital music device the iPod and iTunes software.</p>.<p>Financial terms of the deal were not disclosed.</p>