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Olympics 2024: Opening ceremony draws 28.6 million US viewers, most since 2012

The viewership figure, which includes NBC and streaming service Peacock, is a boon for the broadcaster compared to just 17 million viewers for the Tokyo Olympics in 2021.
Last Updated : 27 July 2024, 23:48 IST

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Both the Tokyo and Beijing 2022 Olympics presented a challenging time zone for American audiences and were beset by the pandemic.

Leading up to the Paris Olympics, NBCUniversal had been vocal about its plans to attract viewers back to the event. During its broadcast, singer Beyoncé introduced Team USA in a video that aired just before the American athletes appeared on the river, one of many celebrities who will take part in NBCUniversal's coverage throughout the Olympics.

It will also infuse AI technology into its coverage, including recreating the voice of sports commentator Al Michaels.

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Published 27 July 2024, 23:48 IST

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