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Adidas drops pro-Palestine model Bella Hadid from ad for 1972 Munich Olympics sneakers

Despite initially picking Hadid—a US-born model with Palestinian roots and a vocal supporter of Palestinian rights—Adidas took a U-turn after pro-Israeli groups took issue with the American model sporting the retro sneakers.

20 July 2024, 16:28 IST

Adidas drops pro-Palestine model Bella Hadid from ad campaign for 1972 Munich Olympics sneakers

Adidas drops pro-Palestine model Bella Hadid from ad campaign for 1972 Munich Olympics sneakers

Adidas drops pro-Palestine model Bella Hadid from ad for 1972 Munich Olympics sneakers

20 July 2024, 16:28 IST

Adidas opens fraud probe in China after whistleblower letter

It’s the latest blow for Adidas, which has had to deal with multiple crises in the last few years, including consumer boycotts in China and a significant hit to sales after severing ties with the rapper Ye. Chief Executive Officer Bjorn Gulden, who joined last year and visited China in September, is in the midst of working to restore Adidas’s fortunes.

17 June 2024, 09:20 IST

Adidas opens fraud probe in China after whistleblower letter

Adidas opens fraud probe in China after whistleblower letter

Adidas opens fraud probe in China after whistleblower letter

17 June 2024, 09:20 IST

Puma hones focus on speed in Olympic battle with Adidas and Nike

As Puma tries to win over more everyday and serious runners, its sponsorship of Jamaica's Olympic team and some of the world's best sprinters like Shericka Jackson and Elaine Thompson-Herah helps to associate the brand with speed, said Geoff Lowery, analyst at Redburn in London.

10 April 2024, 05:09 IST

Puma hones focus on speed in Olympic battle with Adidas and Nike

Puma hones focus on speed in Olympic battle with Adidas and Nike

Puma hones focus on speed in Olympic battle with Adidas and Nike

10 April 2024, 05:09 IST

Adidas posts first loss in 30 years but sticks to dividend

Adidas has been battling to right itself after it cut ties with West in October 2022, suspending sales of the highly profitable Yeezy sneaker line. It said its board would propose an unchanged dividend of 0.70 euros ($0.7650) per share on its 2023 performance despite posting a net loss of 58 million euros, its first since 1992.

13 March 2024, 09:03 IST

Adidas posts first loss in 30 years but sticks to dividend

Adidas posts first loss in 30 years but sticks to dividend

Adidas posts first loss in 30 years but sticks to dividend

13 March 2024, 09:03 IST

Decathlon to increase local sourcing to over 90% as India set to become its top 5 markets till 2029

Decathlon, as part of its growth plans, will add 10 new stores every year in India, while accelerating online sales and also increasing local sourcing to over 90 per cent in the next five years from the current average of 60 per cent, its Chief Retail & Countries Officer Steve Dykes said.

13 March 2024, 07:53 IST

Decathlon to increase local sourcing to over 90% as India set to become its top 5 markets till 2029

Decathlon to increase local sourcing to over 90% as India set to become its top 5 markets till 2029

Decathlon to increase local sourcing to over 90% as India set to become its top 5 markets till 2029

13 March 2024, 07:53 IST

Adidas, Bob Marley estate collaborate for new line of sneakers: Report

The tie-up, the first between Marley's estate and Adidas, was announced on the back of the release of the film 'Bob Marley: One Love', which has taken the world by storm.

28 February 2024, 12:18 IST

Adidas, Bob Marley estate collaborate for new line of sneakers: Report

Adidas, Bob Marley estate collaborate for new line of sneakers: Report

Adidas, Bob Marley estate collaborate for new line of sneakers: Report

28 February 2024, 12:18 IST

Adidas and Puma eye chances in football's fashion moment

The ranges are designed to appeal beyond a club's traditional fan base.

01 November 2023, 08:28 IST

Adidas and Puma eye chances in football's fashion moment

Adidas and Puma eye chances in football's fashion moment

Adidas and Puma eye chances in football's fashion moment

01 November 2023, 08:28 IST

Kanye and Adidas: Money, misconduct and the price of appeasement

Again and again, West contended that Adidas was exploiting him. 'I feel super disrespected in this ‘partnership,' he said in one text message. He routinely sought more money and power, even suggesting that he should become Adidas’ CEO.

28 October 2023, 16:33 IST

Kanye and Adidas: Money, misconduct and the price of appeasement

Kanye and Adidas: Money, misconduct and the price of appeasement

Kanye and Adidas: Money, misconduct and the price of appeasement

28 October 2023, 16:33 IST

Top 10 most valuable apparel brands (2023)

Here we take a look at the world’s most valuable apparel brand according to a new report from brand valuation consultancy, Brand Finance.

28 September 2023, 10:44 IST

Top 10 most valuable apparel brands (2023)

Top 10 most valuable apparel brands (2023)

Top 10 most valuable apparel brands (2023)

28 September 2023, 10:44 IST

Kanye West didn't mean antisemitic remarks: Adidas CEO

Commenting on the scandal which has cost Adidas tens of millions in lost sales, Gulden told the In Good Company podcast that Ye had made some statements that weren't 'that good'.

20 September 2023, 23:33 IST

Kanye West didn't mean antisemitic remarks: Adidas CEO

Kanye West didn't mean antisemitic remarks: Adidas CEO

Kanye West didn't mean antisemitic remarks: Adidas CEO

20 September 2023, 23:33 IST