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Brands
The brand stories of our lives
Success is like a video game — usually solo player — with the requisite risks and rewards, bonuses and bonanzas, good guys and bad ones.
07 August 2023, 00:05 IST
The brand stories of our lives
07 August 2023, 00:05 IST
Brands woo artists to add value to products, campaigns
By collaborating with artists, brands are consciously creating a sustainable environment besides preserving our age-old art forms
18 July 2022, 05:45 IST
Brands woo artists to add value to products, campaigns
18 July 2022, 05:45 IST
In Pics | Top 10 most valuable global brands (2022)
Here's a look at the top 10 Most Valuable Brand in the World according to a list published by Kantar, a London-based data and analytics firm.
22 June 2022, 17:02 IST
In Pics | Top 10 most valuable global brands (2022)
22 June 2022, 17:02 IST
Ready, teddy, splurge
Here are some cuddly friends from luxury brands to choose from
29 April 2022, 21:29 IST
Ready, teddy, splurge
29 April 2022, 21:29 IST
In Pics | Luxury umbrellas to add to your wardrobe this monsoon
It’s raining on and off. So, here are some luxury and statement umbrellas to add to your wardrobe, which will match your style
23 April 2022, 07:38 IST
In Pics | Luxury umbrellas to add to your wardrobe this monsoon
23 April 2022, 07:38 IST
In Pics | 10 famous products that rebranded themselves
Renaming a company amid a crisis or a business expansion is a popular corporate strategy. According to experts, rebranding is often used to update a company’s name to reflect cultural changes in consumer behaviour or values. Brands also rename themselves after mergers or acquisitions, to signal a new direction, or to distance themselves from negative publicity. Here we take a look at the 10 famous brands that changed their names.
18 April 2022, 17:23 IST
In Pics | 10 famous products that rebranded themselves
18 April 2022, 17:23 IST
Global brands in India have a mutiny at hand
It is a mutiny that the multinationals have invited upon themselves
07 January 2022, 09:25 IST
Global brands in India have a mutiny at hand
07 January 2022, 09:25 IST