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Campa Cola
Reliance to take Campa Cola to global markets, starting with Asia, Africa: Isha Ambani at RIL AGM
Earlier this year, Reliance Consumer Products (RCPL), the FMCG arm of Reliance Retail, had entered into a strategic partnership with Sri Lanka-based Ceylon Beverage International to co-pack and manufacture its Campa soft drink cans.
28 August 2023, 15:28 IST
Reliance to take Campa Cola to global markets, starting with Asia, Africa: Isha Ambani at RIL AGM
28 August 2023, 15:28 IST
Nostalgia is good, a reality check is better
The attitude that India must become self-reliant goes against the grain of 21st-century systems of global supply chains where products are made across several countries
05 May 2023, 09:27 IST
Nostalgia is good, a reality check is better
05 May 2023, 09:27 IST
Soft drinks to soaps: Reliance unveils price war plans
Experts say competitive offering from Reliance would attract the customers to try its products and evaluate performance
26 March 2023, 09:18 IST
Soft drinks to soaps: Reliance unveils price war plans
26 March 2023, 09:18 IST
Ambani's strategy in cola battle against Coke, Pepsi
Production of Campa is currently outsourced, after its $2.7 million acquisition of the brand last year
24 March 2023, 12:38 IST
Ambani's strategy in cola battle against Coke, Pepsi
24 March 2023, 12:38 IST
As Campa Cola returns, Coke cuts 200 ml bottle price
Campa Cola's entry point is their 200 ml polyethene terephthalate (PET) bottles priced Rs 10
16 March 2023, 16:16 IST
As Campa Cola returns, Coke cuts 200 ml bottle price
16 March 2023, 16:16 IST
