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Ikea effect

Love, middle path and the Ikea effect

The effect works in marketing a product only if it's used in a practical way, writes Mukund Setlur

26 July 2022, 02:37 IST

Love, middle path and the Ikea effect

Love, middle path and the Ikea effect

Love, middle path and the Ikea effect

26 July 2022, 02:37 IST