Karnataka Milk Federation enters Delhi-NCR, offers competitive pricing on Nandini products

The cooperative will retail four cow milk variants, curd, and buttermilk from Friday, with competitive pricing that undercuts established players like Mother Dairy and Amul.

New Delhi: Chief Minister Siddaramaiah on Thursday launched the Karnataka Milk Federation's (KMF) Nandini brand milk products in the Delhi-NCR market and the co-operative kept its milk prices marginally lower than competitors. 

Faced with tough competition for dairy products in the national capital from established players like Mother Dairy and Amul, the KMF said it will retail four cow milk variants, curd, and buttermilk from Friday. 

Cow milk will be sold at Rs 56 per litre, full Cream Milk at Rs 67 per litre, Standardised Milk at Rs 61 per litre, Toned Milk at Rs 55 per litre, and curd at Rs 74 per kg, the KMF officials said. 

Launching the products, the CM said Karnataka has surplus milk. KMF along with Mandya Milk Union will market surplus milk of 3-4 lakh litres per day in Delhi-NCR. 

Karnataka is in second place in the country in producing milk after Gujarat. The federation currently collects 100 lakh litres of milk daily, with local consumption at 60 lakh litres, leaving a surplus of 40 lakh litres for expansion into new markets.

There is a need to find new markets for surplus milk and gradually the KMF should be able to sell 5-6 lakh litres per day in Delhi-NCR, he added.

KMF Chairman LBP Bheema Naik assured that milk quality would be maintained during transit from Karnataka to Delhi. 

The federation has already partnered with 40 dealers in the Delhi-NCR region to facilitate sales, he added.

Animal Husbandry Minister K Venkatesh and Agriculture Minister N Cheluvaraya Swamy were present at the product launch.